Question 1

What are branded games and how do they work for marketing?

Accepted Answer

Branded games are custom games we create specifically for your business. They're like regular fun games, but with your brand's look, feel, and messaging built right in. Instead of interrupting people with ads, you entertain them - and they actually want to play! This creates positive memories of your brand while they're having fun.

Question 2

How are branded games different from regular advertising?

Accepted Answer

Think of it this way: ads interrupt what people are doing, but games attract them. People choose to play games for 3-8 minutes on average, while they might skip a 30-second ad. Games create real engagement, not just views. Plus, we can build in ways to capture leads or share scores socially - it feels natural, not pushy.

Question 3

What types of businesses benefit most from branded games?

Accepted Answer

Honestly, almost any business can benefit! They're great for trade shows (B2B companies love them), retail brands wanting to engage customers, startups building awareness, or anyone trying to explain something complex in a fun way. If you have an audience that likes having fun, branded games will work for you.

Question 4

How long does it take to develop a custom branded game?

Accepted Answer

It depends on how custom you want it! Our Ready-to-Go games take about a week, Tailored Rebrands take 2 weeks, and fully custom games with new mechanics take longer. For trade shows, we can often get you something playable in 1-2 weeks using our existing templates.

Question 5

What information do you need from me to start development?

Accepted Answer

We'll need your brand colors, logo, and any key messages you want to include. We'll also chat about your audience, where you'll use the game, and what you want to achieve. Don't worry if you're not sure about game mechanics - we can help figure that out together.

Question 6

Can I see the game during development and request changes?

Accepted Answer

Absolutely! We'll show you progress along the way and you can give feedback. We include reasonable revisions to make sure you're happy with the final result. If you want to make big changes to the scope, we'll chat about how that affects timing and cost.

Question 7

What platforms and devices will my game work on?

Accepted Answer

Your game will work on pretty much anything with a web browser - phones, tablets, laptops, desktops. No downloads needed, just click and play. We test across different devices to make sure everything looks and works great everywhere.

Question 8

How is pricing structured?

Accepted Answer

There are two main pricing tracks depending on how custom you want the experience to be:

**Template-based games** — use one of our existing game templates with your branding applied. These are priced per-game (individual games range from $400–$700 depending on complexity) plus campaign hosting ($80–$250). Add-ons like leaderboards, trivia, email capture, or landing pages are available at $100–$350 each.

**Custom / bespoke builds** — a fully original game designed around your marketing goals. Starts at $7,500 base, with costs scaling based on game mechanic complexity (Platformer, Puzzle, Tower Defense, Party Game, etc.), timeline, and extras like multiplayer mode, custom sound, or analytics.

For a full overview with game examples and template options, visit [our Branded Games page](/custom-branded-games).

Question 9

What customization levels do you offer?

Accepted Answer

Three levels, from quick reskin to fully bespoke:

**Quick rebrand** (Light) — we apply your brand colors and logo to an existing template. Fastest turnaround.

**Tailored rebrand** (Balanced) — custom scenes, product integration into gameplay, and campaign-aligned flow. Stronger visual fit.

**Bespoke game** (Custom) — a new game mechanic designed specifically for your campaign, with custom story and art built from scratch around your goals.

All levels include hosting, analytics, leaderboard, and email capture.

Question 10

How does the custom build estimator work?

Accepted Answer

For bespoke builds, the price is calculated by adding up each option you select:

1. **Base price** — $7,500 for a custom build
2. **Game mechanic** — complexity affects cost: Arcade, Endless runner, and Trivia are included in the base price. Platformer, Match-3, Branded puzzle, Racer, or Shoot 'em up add $1,500. Tower defense and Party game add $2,000. Card & board and Word game add $1,000.
3. **Goals** — all goals (lead capture, brand awareness, event engagement, loyalty rewards, product showcase, campaign) are included with no extra cost.
4. **Extras** — choose from Landing Page (+$200), Live leaderboard (+$300), In-game Trivia (+$350), Email capture & export (+$300), Analytics dashboard (+$350), Custom sound design (+$400), Multiplayer / team mode (+$900), Custom domain (+$100), or Multiple language versions (+$200).
5. **Timeline** — 4–6 weeks (standard, included). Rush options: 2–4 weeks (+$600), Under 2 weeks (+$1,200 rush).

Everything is added together for the final quote — you only pay for what you need.

Question 11

What extras can I add to a template game?

Accepted Answer

Template-based games support these add-ons: Landing Page (+$200), In-game Trivia (+$350), Live Leaderboard (+$300), Email / Lead Capture & Export (+$300), Analytics Dashboard (+$350), Additional language (+$200), Custom Domain (+$100), and Remove NakNick Logo (+$100). You can also choose a visual style upgrade (Illustrative style, +$500) or add custom character assets like turning your product into a playable character, branded collectibles, or an intro scene (+$200 each).

Question 12

How does campaign hosting work?

Accepted Answer

All games, whether template or bespoke, are priced separately from campaign duration. You choose how long you want the game to run:

- **1 week** — $80
- **2 weeks** — $150
- **1 month** — $250

Every campaign includes a landing page, gameplay flow, lead capture form, real-time leaderboard, analytics, hosting, and basic support for the license duration.

Question 13

Do I own the game after development?

Accepted Answer

When we make a game for your campaign, it stays in Naknick's game library — you get a license to use it, not full ownership of the code. This keeps costs low and lets us handle updates, hosting, and support for you. If you ever want to fully own a game (to reuse, modify, or host it anywhere forever), we can do that too with a separate buyout price depending on the game's complexity.

Question 14

Can I use the same game for multiple events?

Accepted Answer

By default, the license covers one event or campaign. If you'd like to use the same game again for another trade show, promotion, or product launch — that's totally possible! We can work out a package that allows multiple uses or even an annual license for recurring events.

Question 15

Do you offer referral or partner discounts?

Accepted Answer

Yes! If you refer a project to us or help close a deal through a partnership, we offer a 20% finder's fee on the total package price. It's our way of saying thanks for helping grow the business. For details on how our partner program works, visit our [Agency Partner Program page](/partner-branded-gaming-solutions).

Question 16

How do branded games work at trade shows?

Accepted Answer

They're a magnet for attention! Put a game on a screen or tablet at your booth, and watch people gather to play. While they're having fun, they're also absorbing your brand message. It turns passive visitors into active participants who actually want to engage with your brand.

Learn more about setup, hardware, and lead capture on our [Trade Shows & Events page](/custom-interactive-trade-show-games).

Question 17

Can you help set up games at our trade show booth?

Accepted Answer

Absolutely! We'll help with everything from recommending the right tablets or screens to creating QR codes and training your staff. We want your game to run smoothly so you can focus on connecting with people.

Question 18

What kind of results can we expect from [trade show games](/custom-interactive-trade-show-games)?

Accepted Answer

Results vary by event size and setup, but here are real numbers from past activations: a bar brand collected 125+ emails in a single night by placing a QR code on the counter for a quick trivia game. A snack brand saw visitors spend on average 3x longer at their trade show booth compared to the previous year's standard demo station. A tech company generated 40% more leads by switching from badge-scan capture to a game-based email form. Games naturally attract the right kind of attention and create more opportunities for genuine conversations.

Question 19

How quickly can you create a game for our upcoming trade show?

Accepted Answer

For trade shows, we can usually get you a customized game in 1-2 weeks using our existing templates. If you need something completely new, we'll need more time, but we're pretty flexible for urgent requests.

Question 20

What analytics and data can I get from my branded game?

Accepted Answer

You'll see how many people play, how long they play, high scores, completion rates, and where your players are coming from. We can also track leads captured and social shares. Basically, you'll know exactly how your game is performing.

Question 21

Can games capture leads and customer information?

Accepted Answer

Yes! We can add forms that feel natural - like asking for an email to save a high score or unlock a special feature. It doesn't feel pushy, and you get quality leads from people who are already engaged with your brand.

Question 22

Do games work for social media marketing?

Accepted Answer

Absolutely! People love sharing their high scores and competing with friends. Games are naturally shareable and can create buzz around your brand. We can add social sharing buttons and even create hashtag campaigns.

Question 23

Do players need to download or install anything?

Accepted Answer

No downloads or installs needed! Our games run right in the browser - just scan a QR code or click a link and you're playing. No app stores, no storage worries, no tricky setup.

Question 24

How does hosting work for events?

Accepted Answer

We handle all the technical parts - the game is hosted on our secure servers. You'll get a simple link (or an embed code for your website) and a QR code you can display on screens, tablets, or kiosks. No IT setup required - it just works in any browser. We take care of the entire game flow and infrastructure so you don't have to worry about servers or technical setup.

Question 25

What if we have poor Wi-Fi at our event?

Accepted Answer

No problem! If you're running an event somewhere with spotty Wi-Fi, we can prepare an offline version that runs locally on your devices. So even without internet, your game keeps running smoothly.

Question 26

What happens if there are technical issues during an event?

Accepted Answer

We've got you covered with pre-event testing, backup plans for connectivity issues, and emergency support during your event. We'll also train your staff on basic troubleshooting so you're never left hanging.

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