▶ABOUT

Hi. I'm Max — founder of NakNick.

I build digital campaign tools for CPG and DTC brands — branded games, AI-powered quizzes, and full-stack web apps deployed at trade shows, product launches, exhibitions, and live activations. Interactive, measurable, and built from the ground up. Not a game shop. A digital studio for the marketing moments that actually matter.

The average trade show booth game keeps a visitor for 30 seconds. Ours kept them 3× longer — and left behind a lead list: email addresses, play counts, completion rates, and drop-off points. There's a difference between entertaining and converting.

That's the difference we build.

—Founded NakNick — a gamified marketing studio operating at the intersection of games and brand performance.
—Built campaigns for CPG brands, DTC product launches, and trade show exhibitors across North America.
—Also build AI-powered brand quizzes and engagement apps — dynamic content generation, real-time scoring, and post-event lead export. Players learn the product; the brand learns the players.
—End-to-end delivery of data-driven campaign web apps: UX and concept through front-end build, backend integration, and deployment. Full stack, campaign-ready — no dev team needed on the client side.
—Past work includes Ketch Up (DTC booth game — 40% more email captures), Saloon Panic (CPG expo game — 125+ leads in a single event night), and Pollen Blaster (medical brand digital campaign — 3× longer dwell than a standard spin wheel).
—Also built QuizBooth — a branded trivia engine for live events, and campaigns with Crumbl Cookie.
—Every game ships with live analytics: plays, completion rates, drop-off points, email captures, coupon redemptions, and repeat play — viewable in real time from a phone.
—No app download, no friction. A QR code on a booth banner or product package is all a player needs.
—Based in Lisbon, Portugal. Serving brands and exhibitors mostly in North America.

What We Build

A modern form of advergaming.

Branded games, AI-powered quizzes, and full-stack campaign web apps — all built from scratch around your brand. If a marketing moment needs something interactive and measurable, that's the brief.

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