Question 1

What are branded games and how do they work for marketing?

Accepted Answer

Branded games are custom games we create specifically for your business. They're like regular fun games, but with your brand's look, feel, and messaging built right in. Instead of interrupting people with ads, you entertain them - and they actually want to play! This creates positive memories of your brand while they're having fun.

Question 2

How are branded games different from regular advertising?

Accepted Answer

Think of it this way: ads interrupt what people are doing, but games attract them. People choose to play games for 3-8 minutes on average, while they might skip a 30-second ad. Games create real engagement, not just views. Plus, we can build in ways to capture leads or share scores socially - it feels natural, not pushy.

Question 3

What types of businesses benefit most from branded games?

Accepted Answer

Honestly, almost any business can benefit! They're great for trade shows (B2B companies love them), retail brands wanting to engage customers, startups building awareness, or anyone trying to explain something complex in a fun way. If you have an audience that likes having fun, branded games will work for you.

Question 4

How long does it take to develop a custom branded game?

Accepted Answer

It depends on how custom you want it! Our Ready-to-Go games take about a week, Tailored Rebrands take 2 weeks, and fully custom games with new mechanics take longer. For trade shows, we can often get you something playable in 1-2 weeks using our existing templates.

Question 5

What information do you need from me to start development?

Accepted Answer

We'll need your brand colors, logo, and any key messages you want to include. We'll also chat about your audience, where you'll use the game, and what you want to achieve. Don't worry if you're not sure about game mechanics - we can help figure that out together.

Question 6

Can I see the game during development and request changes?

Accepted Answer

Absolutely! We'll show you progress along the way and you can give feedback. We include reasonable revisions to make sure you're happy with the final result. If you want to make big changes to the scope, we'll chat about how that affects timing and cost.

Question 7

What platforms and devices will my game work on?

Accepted Answer

Your game will work on pretty much anything with a web browser - phones, tablets, laptops, desktops. No downloads needed, just click and play. We test across different devices to make sure everything looks and works great everywhere.

Question 8

What game packages do you offer?

Accepted Answer

We have three levels depending on how custom you want the experience to be:

**Ready-to-Go Games** — from €1,500 (delivered in about a week)  
Perfect for quick campaigns. We apply your brand colors and logo across the game UI with fast turnaround.

**Tailored Rebrand** — from €3,500 (2 weeks delivery)  
Stronger brand expression with custom characters, textures, UI elements, and sound that match your visual identity.

**Custom Game Mechanics** — from €7,000  
Fully original gameplay designed around your marketing goals with unique narrative and user experience.

Question 9

How does campaign licensing work?

Accepted Answer

All game packages are priced separately from campaign duration. You choose how long you want to run your campaign:

- **1 Month** — €250
- **3 Months** — €600

Every campaign includes a landing page, gameplay flow, lead capture form, real-time leaderboard, analytics, hosting, and basic support for the license duration. (1 week is included in all package prices by default.)

Question 10

Do I own the game after development?

Accepted Answer

When we make a game for your campaign, it stays in Naknick's game library - you get a license to use it, not full ownership of the code. This keeps costs low and lets us handle updates, hosting, and support for you. If you ever want to fully own a game (to reuse, modify, or host it anywhere forever), we can do that too with a separate 'buyout' price depending on the game's complexity.

Question 11

Can I use the same game for multiple events?

Accepted Answer

By default, the license covers one event or campaign. If you'd like to use the same game again for another trade show, promotion, or product launch - that's totally possible! We can work out a package that allows multiple uses or even an annual license for recurring events.

Question 12

Do you offer referral or partner discounts?

Accepted Answer

Yes! If you refer a project to us or help close a deal through a partnership, we offer a 20% finder's fee on the total package price. It's our way of saying thanks for helping grow the business.

Question 13

How do branded games work at trade shows?

Accepted Answer

They're a magnet for attention! Put a game on a screen or tablet at your booth, and watch people gather to play. While they're having fun, they're also absorbing your brand message. It turns passive visitors into active participants who actually want to engage with your brand.

Question 14

Can you help set up games at our trade show booth?

Accepted Answer

Absolutely! We'll help with everything from recommending the right tablets or screens to creating QR codes and training your staff. We want your game to run smoothly so you can focus on connecting with people.

Question 15

What kind of results can we expect from trade show games?

Accepted Answer

Most clients get 300-500 quality email captures per day at big shows. People spend 5-10x longer at booths with games, and you'll have more conversations with genuinely interested prospects. Games naturally attract the right kind of attention.

Question 16

How quickly can you create a game for our upcoming trade show?

Accepted Answer

For trade shows, we can usually get you a customized game in 1-2 weeks using our existing templates. If you need something completely new, we'll need more time, but we're pretty flexible for urgent requests.

Question 17

What analytics and data can I get from my branded game?

Accepted Answer

You'll see how many people play, how long they play, high scores, completion rates, and where your players are coming from. We can also track leads captured and social shares. Basically, you'll know exactly how your game is performing.

Question 18

Can games capture leads and customer information?

Accepted Answer

Yes! We can add forms that feel natural - like asking for an email to save a high score or unlock a special feature. It doesn't feel pushy, and you get quality leads from people who are already engaged with your brand.

Question 19

Do games work for social media marketing?

Accepted Answer

Absolutely! People love sharing their high scores and competing with friends. Games are naturally shareable and can create buzz around your brand. We can add social sharing buttons and even create hashtag campaigns.

Question 20

Do players need to download or install anything?

Accepted Answer

No downloads or installs needed! Our games run right in the browser - just scan a QR code or click a link and you're playing. No app stores, no storage worries, no tricky setup.

Question 21

How does hosting work for events?

Accepted Answer

We handle all the technical parts - the game is hosted on our secure servers. You'll get a simple link (or an embed code for your website) and a QR code you can display on screens, tablets, or kiosks. No IT setup required - it just works in any browser. We take care of the entire game flow and infrastructure so you don't have to worry about servers or technical setup.

Question 22

What if we have poor Wi-Fi at our event?

Accepted Answer

No problem! If you're running an event somewhere with spotty Wi-Fi, we can prepare an offline version that runs locally on your devices. So even without internet, your game keeps running smoothly.

Question 23

What happens if there are technical issues during an event?

Accepted Answer

We've got you covered with pre-event testing, backup plans for connectivity issues, and emergency support during your event. We'll also train your staff on basic troubleshooting so you're never left hanging.

Turn your product into a game

More Booth Visitors

Longer Dwell Time

More Leads Captured

Better Brand Recall

Marketing ROI

Six reasons branded games outperform traditional marketing

From brief to live game in five steps

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