By incorporating your brand messaging into the game experience in a subtle, non-intrusive way, more users will be exposed to your company and what you offer.
Branded games provide an effective way to collect voluntary user data. By engaging users with incentives, you gain valuable data for future campaigns as they agree to receive marketing content.
Games are highly engaging and keep users interested for longer. This allows your brand messaging to reach users in a fun, interactive way while they are focused on playing.
Fun, challenging games tend to get shared by players, expanding your audience where each player becomes an influencer for your brand.
Compelling games encourage players to keep coming back to advance to new levels, collect rewards, and compete with others, driving repeat visits and long term engagement.
Advergames are instantly playable and easily shareable through links or QR codes, without requiring any downloads or installations.
The roots of advergaming can be traced back to the classic Tapper game, developed in 1983 by Bally Midway. It marked one of the earliest examples of a video game designed for brand promotion.
Cool Spot was developed and published by Virgin Games in 1993 for major game consoles like Sega Genesis, SNES, Game Boy. It was one of the first character-driven advergames promoting a major brand.
Chex Quest was developed and published by Digital Café in 1996 as a non-violent first-person shooter game using the Doom engine. It was included as a prize in boxes of Chex cereal as a promotion and Associated Chex with fun, entertainment beyond traditional advertising.
Design or customize an engaging game to reflect your brand identity with a logo, colors, and product visuals for enhanced brand recognition.
Set up a leaderboard-based rewards system for high-scoring players to receive discounts or special offers, encouraging game engagement and incentivizing purchases.
Create a dedicated landing page to promote the game via social media, in-store displays, or QR codes subtly placed for example on pizza boxes, takeaway bags or drink cups.
Integrate an email collection form or email link sign-in at the end of a game session for submitting players scores.
Utilize collected emails for customer follow-up, rewards distribution, and newsletters featuring upcoming promotions to boost sales and customer retention.