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Why Branded Games Work Better Than Ads

Discover how branded games boost marketing campaigns with real-world examples

NasAllegra: The Allergy Galaxy Campaign

Designed for NasAllegra, Germany’s leading allergy brand, this retro-inspired branded game turns allergy awareness into playful edutainment.
Built with an 80s arcade look and feel, it puts players in control of the NasAllegra spaceship as they blast pollen invaders and fight their way through the allergy galaxy. The game also works as a campaign bridge, connecting Twitch advertising with gamer influencer collaborations while supporting awareness for the new product launch.

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Play-to-win Game for Fundraiser Event

This fundraiser event showcased how branded games can significantly boost event engagement and donations. The interactive game attracted over 300 participants in a single day, resulting in a 20% increase in fundraising goals compared to previous years.

70%
Engagement Rate
of event attendees participated
90
Lead Generation
email signups collected
25%
Social Sharing
shared results on social media
250%
ROI
return on game development investment

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Advergame for Youth Fair – Sponsored by Crumbl

Crumbl Cookies partnered with us to create a Crumble-up game for a youth entrepreneurship fair. The game perfectly aligned with their brand identity and provided a fun experience.

500+
Game Plays
in 2 days
75+
Social Followers
new followers
140
Lead Generation
email signups collected
20%
Store Visits
increase in local visits

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Proven Results Across Industries

70%

Average Engagement

Higher than traditional ads (15-20%)

200%

Lead Generation

Increase in qualified leads

70%

Brand Recall

Post-campaign recognition

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