Question 1

What are branded games and how do they work for marketing?

Accepted Answer

Branded games are custom interactive games designed specifically for your business or brand. They incorporate your brand elements, messaging, and values into engaging gameplay experiences. Unlike traditional advertising, branded games capture attention through entertainment, creating positive brand associations while users are having fun. They work by attracting players, keeping them engaged longer than typical ads, and creating memorable experiences that increase brand recall and customer loyalty.

Question 2

How are branded games different from regular advertising?

Accepted Answer

Branded games are fundamentally different from traditional advertising because they provide value through entertainment rather than interruption. While ads compete for attention, games attract it naturally. Players voluntarily engage with branded games for longer periods (average 3-8 minutes vs 15-30 seconds for video ads), creating deeper brand connections. Games also generate user data through interaction, provide social sharing opportunities, and can include lead capture features seamlessly integrated into the experience.

Question 3

What types of businesses benefit most from branded games?

Accepted Answer

Almost any business can benefit from branded games, but they're particularly effective for companies targeting younger demographics, tech-savvy audiences, or those needing to explain complex products/services. B2B companies use them for trade shows and lead generation, retail brands for customer engagement and loyalty, startups for brand awareness, educational institutions for recruitment, and event organizers for attendee engagement. Service-based businesses often see great results using games to demonstrate their expertise in an interactive format.

Question 4

How long does it take to develop a custom branded game?

Accepted Answer

Development time varies based on complexity and requirements. Simple games (like endless runners or puzzle games) typically take 2-4 weeks from concept to launch. More complex games with custom mechanics, multiple levels, or advanced features can take 4-8 weeks. For urgent needs like trade shows, we can deliver customized versions of our pre-built game templates within 1-2 weeks. The timeline includes concept development, design, development, testing, and deployment phases.

Question 5

What information do you need from me to start development?

Accepted Answer

To begin development, we need your brand guidelines (colors, fonts, logos), target audience information, key messaging or products to highlight, preferred game style or mechanics, timeline requirements, and campaign goals. We'll also discuss where the game will be used (website, trade show, social media), any specific features needed (lead capture, social sharing, leaderboards), and technical requirements like platform compatibility.

Question 6

Can I see the game during development and request changes?

Accepted Answer

Absolutely! We follow an iterative development process with regular check-ins. You'll receive progress updates and playable builds at key milestones, typically at 25%, 50%, and 75% completion. We encourage feedback and include reasonable revisions in our development process. Major scope changes may affect timeline and cost, but we're committed to ensuring you're completely satisfied with the final product.

Question 7

What platforms and devices will my game work on?

Accepted Answer

All our branded games are built as responsive web applications that work seamlessly across desktop computers, tablets, and smartphones without requiring any downloads. They're compatible with all modern browsers (Chrome, Safari, Firefox, Edge) and automatically adapt to different screen sizes. This ensures maximum accessibility for your audience and eliminates barriers to participation.

Question 8

How much does a custom branded game cost?

Accepted Answer

Pricing varies based on game complexity, features, and timeline. Simple branded games start around $3,000-$5,000, while more complex games with custom mechanics and advanced features range from $8,000-$15,000. Enterprise solutions with multiple games or extensive customization are quoted individually. We offer package deals for multiple games and ongoing support options. Contact us for a detailed quote based on your specific requirements.

Question 9

Do you offer payment plans or packages?

Accepted Answer

Yes, we offer flexible payment options including milestone-based payments (typically 50% to start, 25% at midpoint, 25% on completion) and package deals for multiple games. We also provide retainer options for ongoing game development and maintenance. For larger projects, we can arrange custom payment schedules to fit your budget cycles.

Question 10

What's included in the development cost?

Accepted Answer

Our development cost includes game concept and design, custom artwork and animations, brand integration, responsive development for all devices, testing and debugging, basic analytics integration, leaderboard integration, email capture, initial deployment setup, and training on game management. Additional services like advanced analytics, custom lead capture systems, ongoing support, or hosting are available as add-ons.

Question 11

Are there ongoing costs after the game is developed?

Accepted Answer

Basic hosting and maintenance are included for the first month. After that, hosting costs are typically up to $50 per month depending on traffic volume. Optional ongoing services include content updates, seasonal modifications, analytics reporting, technical support, and feature additions. Many clients operate their games independently after launch with minimal ongoing costs.

Question 12

How do branded games work at trade shows?

Accepted Answer

Branded games at trade shows serve as powerful attraction and engagement tools. They're typically displayed on large screens or tablets at your booth, drawing crowds through visual appeal and the 'fun factor.' Visitors play your game while naturally absorbing your brand messaging. Games can include lead capture features, prize mechanics, leaderboards to encourage competition, and social sharing to extend reach beyond the event. They transform passive booth visitors into active participants.

Question 13

Can you help set up games at our trade show booth?

Accepted Answer

Yes, we provide comprehensive trade show support including hardware recommendations (tablets, displays, stands), game configuration and testing, on-site technical assistance if needed, staff training on game operation, and backup plans for technical issues. We can also create custom booth signage and QR codes for easy game access. Our goal is ensuring your game runs flawlessly throughout your event.

Question 14

What kind of results can we expect from trade show games?

Accepted Answer

Results vary by event size and industry, but our clients typically see 300-500 qualified email captures per day at major trade shows, 5-10x longer booth engagement times compared to traditional displays, increased booth traffic and conversations, higher brand recall rates post-event, and more qualified leads. Games naturally filter for engaged prospects, as people who spend time playing are more likely to be genuinely interested in your offerings.

Question 15

How quickly can you create a game for our upcoming trade show?

Accepted Answer

For trade shows, we can deliver customized games within 1-2 weeks using our pre-built templates. These templates are professionally designed game mechanics that we customize with your branding, messaging, and specific requirements. For completely custom games, we recommend 4-6 weeks lead time, but we've accommodated shorter timelines for urgent requests with dedicated development sprints.

Question 16

What analytics and data can I get from my branded game?

Accepted Answer

Our games provide comprehensive analytics including player engagement metrics (play time, completion rates, return visits), demographic data (if collected), performance statistics (high scores, level completion), lead capture data, social sharing analytics, and traffic sources. We can integrate with Google Analytics, Facebook Pixel, or other tracking systems. Custom reporting dashboards are available for enterprise clients.

Question 17

Can games capture leads and customer information?

Accepted Answer

Absolutely! Lead capture is one of the most powerful features of branded games. We can integrate lead forms at natural points in the gameplay (before starting, after achieving high scores, or to unlock special features). This feels organic rather than pushy. Captured data can include email addresses, phone numbers, company information, and custom fields relevant to your business.

Question 18

Do games work for social media marketing?

Accepted Answer

Yes, branded games are excellent for social media marketing. They're highly shareable, generate organic engagement, and create viral potential. Games can include social sharing buttons, encourage posting high scores, integrate with social login systems, and include hashtag campaigns. The visual and interactive nature of games performs well on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Question 19

Do players need to download or install anything?

Accepted Answer

No downloads required! All our branded games are web-based applications that run directly in web browsers. Players simply click a link or scan a QR code to start playing immediately. This removes friction and ensures maximum participation, as there are no app store approvals, device storage concerns, or installation barriers.

Question 20

How do you ensure games work on all devices?

Accepted Answer

We use responsive web design principles and thoroughly test games across different devices, screen sizes, and browsers. Our development process includes testing on iOS and Android devices, various tablet sizes, desktop computers, and different browsers. Games automatically adapt their interface and controls for optimal experience on each device type.

Question 21

What happens if there are technical issues during an event?

Accepted Answer

We provide comprehensive technical support including pre-event testing, backup plans for internet connectivity issues, alternative access methods (offline modes where possible), emergency contact support during events, and rapid response for critical issues. We also provide troubleshooting guides and train your staff on basic issue resolution.

We craft Games tailored
to your business

Why Branded Games are a Powerful Marketing Tool

$188 Billion Market

3.4 Billion Players

80% of Online Users are Gamers

Branded Gaming Opportunity

Bigger Than Movies & Music combined

$213.3 Billion by 2027

Why Use Games For Product Marketing

Iconic Branded Games

Tapper (1983)

Cool Spot (1993)

Chex Quest (1996)

How It Works

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We craft Games tailored to your business

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